課程名稱 |
國際流通管理 INTERNATIONAL DISTRIBUTION MANAGEMENT |
開課學期 |
95-1 |
授課對象 |
管理學院 國際企業學研究所 |
授課教師 |
趙義隆 |
課號 |
IB5045 |
課程識別碼 |
724 U4300 |
班次 |
|
學分 |
3 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期五2,3,4(9:10~12:10) |
上課地點 |
管壹第七會 |
備註 |
需經授課老師同意始得修課。先修科目:行銷管理(適用全校學生,含研究生)。 限學士班三年級以上 總人數上限:15人 外系人數限制:5人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/951idm |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The 2006 course is my continuous experiment to design and create a course
for electronic classroom in the future. Nevertheless, IDM requires a lot of
visual comprehension, which challenges the instructor to
integrate both digital materials and non-digital
ones. Students taking this course share the
responsibilities to convert the non-digital parts to all
digital style for future course. Of course, people
interactions, such as classroom discussion and
Q&As, are necessary chemical reactions and can never be
replaced by digital media. As a result, participants
are expected to:
1) participate in discussion and to keep up
with the ever changing world in IDM with news update
2) write up 1 company case analyses covered in this course
3) organize a study group to cover several companies in the same level of
industry
4) choose an IDM in-depth topic to address the recent
development in IDM
The number of group and size of group will be
adjusted according to the number of students
enrolled. As a rule of thumb, a group of 2 students
is ideal for such an arrangement and grading
system. Suggestions on how to enhance the assignments are welcome anytime. |
課程目標 |
1) to familiar the MBA students with the concepts and terminology used in IDM.
2) to construct an awareness of momentum underlying the changing patterns of
IDM.
3) to build up management skills of IDM in various institutions.
4) to develop a global perspective of IDM for future career. |
課程要求 |
1) This is an elective course for those who are interested to develop
advanced knowledge and perspectives in IDM. Students with basic training
in
a. marketing management or
b. marketing channel or
c. international business are most eligible for this class.
The instructor strongly advises students to have at least 2 courses of
the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest
speech, and site visiting. Certain flexibility is inevitable for the purpose
of each specific session. |
預期每週課後學習時數 |
|
Office Hours |
每週五 09:10~12:10 |
指定閱讀 |
|
參考書目 |
1) Levy and Weitz, Retailing Management, 2004, 5th
edition, McGraw Hill
2) Terminology in IDM
3) Related readings, cases and lecture notes will be
distributed throughout the course. |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Individual term paper |
20% |
|
2. |
Group report |
20% |
|
3. |
Participation |
20% |
|
4. |
Individual report |
40% |
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|
週次 |
日期 |
單元主題 |
第1週 |
9/22 |
課程介紹 & Introduction to the World of Retailing |
第2週 |
9/29 |
Types of Retailers & Multichannel Retailing-A View into the Future |
第3週 |
10/06 |
中秋節放假 |
第4週 |
10/13 |
Customer Buying Behavior |
第5週 |
10/20 |
Retailing Market Strategy & Financial Strategy |
第6週 |
10/27 |
Retailing Location & Site Selection |
第7週 |
11/03 |
Managing the Store & Store Layout, Design, and Visual Merchandising & Customer Service |
第8週 |
11/10 |
消費/購買行為觀察及報告 |
第9週 |
11/17 |
Human Resource Management & Benchmarking |
第10週 |
11/24 |
Information Systems and Supply Chain & Customer Relationship Management |
第11週 |
12/01 |
Planning Merchandise Assortments & Pricing |
第12週 |
12/08 |
Buying Systems & Buying Merchandise |
第13週 |
12/15 |
Retail Communication Mix |
第14週 |
12/22 |
3C產品的流通策略
[讀書及訪店]心得 |
第15週 |
12/29 |
Site visit to 聯強國際 |
第16週 |
1/05 |
International Retailing |
第17週 |
1/12 |
Site visit to 桃園 Airport (Fedex or Taiwan Air Cargo Terminal, TACT) |
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